Online shopping in Turkey: a complete Guide

by Fay

Online shopping has become more popular than ever. In fact, it has become a necessary evil. Even people, like me, that hate online shopping, are forced to explore the options which range from groceries to furniture. Also, with online shopping becoming widespread and competitive in Turkey, many people have really taken to this new craze. I have put together a useful guide to online shopping in Turkey.

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Turkey online shopping

Before you read on – we have various resources about Turkey. For instance, check out the following:

  1. Top things to do in Istanbul for first timers
  2. Top things to do in Afyonkarahisar, Turkey
  3. Pamukkale in Turkey, hot springs & more things to do
  4. 3 days itinerary in Cappadocia, Turkey

Online shopping in Turkey pros and cons

Turkey online shopping

Before jumping to the juice of this post, let’s discover some of the pros and cons of online shopping in Turkey. The good news is that there are thousands of active online stores to cover the need of the 77 million people in the country.

Apart from the availability of many stores to choose from, most of them provide good service. It is as simple as getting the shopping done with a few clicks. Many online stores have also partnered with local banks to provide easy payment and credit options.

But unfortunately, you can come across some online stores with bad products and services. Furthermore, some of the online stores are only scam websites to steal your money. So be careful when dealing with unknown websites.

Turkish online stores for everything

Trendyol, Hepsiburada, and n11 are the top three online stores for everything you can think of. From clothes, cosmetics to kitchen stuff, furniture, and stationery. All of them have reasonably good service.

Trendyol is the most popular and reliable website for online shopping in Turkey. Trendyol is famous for good deals from thousands of brands including electronics, clothing, bags, shoes, cosmetics, and many more. They also have their own clothing brands and an in-house delivery network. Start shopping on Trendyol

n11 brings thousands of brands and stores to millions of customers. Established in 2013, n11 has become well-known for its variety of electronics and home items. n11 also offers good discount and payment options. Start shopping on n11

Hepsiburada is also another reliable online shopping store with more than 4,5 million product varieties. They offer an easy and simple shopping experience with competitive prices. Start shopping in Hepsiburada

These three online stores offer similar products if not the same, so if you like to compare prices before purchasing, make sure to have a look at what they offer. And to make it easier and save your time, both Cimri and Akakçe are the most well known and accurate websites that compare prices on the market and give the cheapest option possible.

Food Delivery Services in Turkey

Turkey online shopping

There many famous delivery service apps in Turkey. I have listed two of the most trusted and used ones.

Yemeksepeti ( is an online food delivery service. It currently operates in 69 cities in Turkey and in Cyprus. Its restaurant network includes most global and domestic brands. You can place your order via iPhone, Android, mobile web, or online. The app comes in English and they also have a chat service in case you have any complaints or questions. Yemeksepeti uses your GPS location to display the nearest restaurants with their listings.

Getir ( is another great alternative for quick delivery. They also offer a delivery service for grocery shopping. Getir online services are offered in 6 Turkish cities only: Istanbul, İzmir, Ankara, Bursa, Kocaeli, and Bodrum. The world Getir in Turkish means “Get”. The company’s concept is to make everything available for its customers with one click.

Grocery shopping online in Turkey

Turkey online shopping

In Turkey, many supermarkets offer delivery and with some of them you can pay at the door.

Migros is one of my favorites to shop for my weekly groceries. Migros has a wide variety of local and international brands. It is not as common as other supermarkets in Turkey, so it would be a little bit hard to find a branch near to your house. You can easily shop using the Google translate option on their website and they deliver the same day, usually in a few hours.

Happy center is another reliable alternative to Migros. The minimum purchase to deliver is 50TL and a credit card is not required to shop. They have the payment at the door option. The local markets Şok market and A101 also offer delivery and payment at the door for your grocery shopping online.

Online stores for clothes

Turkey online shopping

There is nothing better than getting cozy on your sofa and shopping through all the latest styles and trends online with a simple click, isn’t it? With social distancing, many brands in Turkey have prioritized their online presence and made the shopping process much easier and quicker for customers.

With endless online store options, finding your perfect dress or a comfortable pair of leggings can take a lot of time. But we’ve got you covered. All you need to do is check one of these buyer’s choice online shopping sites in Turkey.

1) Boyner is one of the biggest retail companies in Turkey. They specialize in men, women, and children’s clothing. They have stores all around Turkey.

2) The famous online market Trendyol is popular for clothing and accessories for both men and women for different Turkish and international brands.

3) Mavi is a Turkish clothing brand that specializes in denim and jeans-wear. The company manufactures jeans for both women and men, but they also manufacture other clothing lines targeting a younger age group. The brand also has subsidiaries in the USA, Canada, Germany, Netherlands, Russia, and Australia.

H&M, Zara, Bershka, Stradivarius and Mango are also very popular for online shopping, in addition to their several stores.

Online stores for books in Turkey

Turkey online shopping

D&R is one of Turkey’s biggest culture and entertainment stores. D&R brings together a wide range of products, from electronics to souvenir gifts and books. With 157 stores in 30 provinces across Turkey, D&R also provides an effortless shopping experience to its customers on its online store ( too. D&R has both Turkish and English book collections.

Pandora ( offers a wide variety of English books from comics and history to travel and politics at competitive prices and discounts. Pandora can also provide imported English books at their original cover price. In case you don’t find the book you are looking for, just get in touch with them and they will get it for you.

Online stores for electronics in Turkey

Turkey online shopping

Due to the complicated regulations on buying imported goods from international websites like Amazon, most people in Turkey use local shopping websites for electronics, such as There are some other great online shops where you can order almost anything, and it is usually delivered in 1-3 days.

Media Markt  ( ) is a German multinational chain of stores selling consumer electronics with a total of 66 stores in Turkey. Also, Teknosa ( and Vatan Computer ( are two of the biggest electronic supermarkets in Turkey with a strong online presence.

Buy tickets online

Turkey online shopping

If you are looking for tickets to events, activities, and concerts in Turkey, you don’t have to wait in lines to purchase them anymore. Just check BiletixMobilet, or Biletino, where you can get them with a few clicks. For bus, ferry, or plane tickets, Bilet and Obilet come to the rescue. You can simply check all the available options and book your seat ticket easily with secure payments and no hidden charges.

Online stores for second-hand products in Turkey

online shopping in turkey

Sahibinden ( is one of the biggest e-commerce companies in Turkey. Sahibinden is an online classified and shopping platform in which people and businesses buy and sell real estate, cars, and a broad variety of goods and services. Registration and posting listings are free of charge

Letgo ( is more of a local buy and sell market where you can see the adverts in your neighborhood, go meet the seller, pay the money and get your item, hand to hand. Letgo has a website and app that allows users to buy, sell and chat with others locally. The listing service remained free, but the app added a paid feature allowing users to place their sales items above organic search results.

Dolap ( is an online shopping site where people can buy second-hand clothes, shoes, bags, accessories, and other stuff. Dolap offers thousands of products to its followers with a fast and practical shopping experience, secure online payment systems, and installment facilities.


In a word, the online shopping experience in Turkey is pretty good and secure. The shipping services are very advanced and efficient. Goods are mostly delivered within a few days in major cities, like Istanbul. The reputable online stores, listed above, offer reasonable services including, tracking, cancellation and return options that are reliable. However, it is important to be careful when doing online shopping to avoid scams.


Motswala April 22, 2021 - 7:44 pm

I would like to shop to shop online in turkey mostly clothes and shoes but i really need help cause seemingly its only chosen few who shop from Turkey

Fay April 23, 2021 - 9:02 am

Hello Motswala, Sorry but I don’t quite understand your question


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